About Us

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About Us

Fabulous Group was conceptualized by Richard Sng who mingle with plenty of celebrities and believes in the power of using your looks to get ahead in life.

After being constantly surrounded by celebrities whose job depended highly on their looks, he realized that the cost of being beautiful was exceptionally taxing in one’s wallet. And there was a lack of options in the beauty scene, which consisted mainly of extremely high-end boutique salons or substandard beauty shops.

Richard sought to create a mid-range beauty and health salon which provides high-value beauty services at affordable prices. In addition, he aspired to create a warm and friendly environment where customers can feel comfortable and let their hair down in.

Within a short period of time, Fabulous Group has earned these achievements:

  • Biggest Chain Of Beauty Boutiques in Singapore
  • Featured in Straits Times as one of the most successful companies in the beauty industry.
  • Featured in several television programmes like Channel News Asia and Channel U
  • The leading beauty salon with the largest celebrities clientele
  • Successfully franchised its brand name and model in Malaysia, KL
  • First fully-automated system which allows customers to book online
  • Extensive customer relationship management which provides in-depth customer analysis and hence excellent customer service

Fabulous Group always strives to get customers to enjoy our services, products and most of all, to achieve their ideal look and self without having to spend so much money.

Being gorgeous is affordable with Fabulous Group and we hope to see you at our salons!

Coporate Vision

To be the industry leader in South East Asia and provide 5-star beauty and health services at affordable prices.

Mission

  • Providing and investing in the latest technology and equipments to achieve beauty and health for all Customers in the shortest time through an enjoyable experience.
  • Providing WOW service to our Customers: We must differentiate ourselves, which means doing something a little unconventional and innovative. We must do something that’s above and beyond what’s expected. And whatever we do must have an emotional impact on the receiver. We are not an average company, our service is not average, and we don’t want our people to be average. We expect every employee to deliver WOW with the integrity to do what’s best for them. We believe that we should treat everyone as we ourselves would love to be treated.
  • Create value for our Customers by doing more with less: We believe in operational excellence and realize that there is always room for improvement in everything we do. We stay ahead of the competition by continuously innovating as well as make incremental improvements to our operations, always striving to make ourselves more efficient and figuring out how to do something better. We use mistakes as learning opportunities. We never lose our sense of urgency in making improvements. We never settle for “good enough” because good is the enemy of great. Our goal is to become a great company. We set and exceed our own high standards, constantly raising the bar for competitors and for ourselves.

Core Values

  • Integrity: We are ethical, honest and inspiring trust by saying what we mean and being congruent with our words and behaviors.
  • WIN-WIN: We emphasize the importance of trust, communication, collaboration, mutual respect, and over-all Customer’s goal of being Healthy and Beautiful.
  • Responsibility: We are accountable and responsible for all our actions without laying blame on others and taking actions to resolve conflicts and issues.
  • Embrace and drive change: Encourage and drive change from the bottom up – from the people who are on the front lines and closest to the customers.
  • Create fun and a little weirdness: We celebrate and embrace our diversity and each person’s individuality. We want people to express their personality in their work. We believe that we function best when we can be ourselves. We want the weirdness in each of us to be expressed in our interactions with each other and in our work that will allow us to think out of the box.
  • Being Passionate with Drive: We value passion, determination, perseverance, and the sense of urgency. Passion and determination are contagious. We believe in having a positive, optimistic and realistic attitude about everything we do because this inspires others to have the same attitude. There is excitement in knowing that everyone we work with has a tremendous impact on a larger dream and vision.
  • Charity: We give love and live life with a greater purpose bigger than us. We will respond to the well-being of all mankind for the greater good by being powerful, courageous and charitable.
  • Eco-practices: We adopt effective eco-practices and actions that are holistic and congruent with our vision and mission.
  • Lifelong learning: We continuously invest in our people to develop them into great leaders who inspire and motivate others.

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